Privacy Policy

Information We Collect

We collect information in several ways to improve your experience and provide better service.

Information You Provide Directly

When you contact us, sign up for our mailing list, or submit forms on our website, you may provide personal information such as:

• Your name and email address
• Phone number
• Mailing address
• Messages and inquiries you send us
• Any other information you choose to share

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing activity, including:

• Your IP address and location
• Browser type and version
• Operating system and device type
• Pages visited and time spent on pages
• Links clicked and actions taken
• Referral source (how you found us)
• Date and time of your visit

How We Use Your Information

We use the information we collect for various legitimate business purposes:

• To respond to your inquiries and provide customer support
• To send you requested information about A.R.E. Truck Caps products
• To improve our website functionality and user experience
• To analyze website traffic and usage patterns
• To send marketing communications (if you opt in)
• To comply with legal obligations
• To prevent fraudulent activity and abuse
• To personalize your browsing experience

We will not use your information for purposes that you have not authorized.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience. These technologies help us:

• Remember your preferences and settings
• Understand how you use our website
• Measure website performance and effectiveness
• Display relevant content and advertisements
• Analyze traffic sources and user behavior

Types of Cookies

Most browsers allow you to control cookies through browser settings. You can choose to reject cookies, but this may limit website functionality.

How We Share Your Information

We do not sell your personal information to third parties. However, we may share information in the following limited circumstances:

• Service Providers: Third parties who help us operate our website, send emails, or analyze data (all bound by confidentiality agreements)
• Affiliate Partners: Amazon and other retailers with whom we have affiliate relationships (they receive no personal data)
• Legal Requirements: When required by law, court order, or government request
• Business Transfers: In the event of merger, acquisition, or sale of assets
• Protection: When necessary to protect rights, safety, or security

Data Security

A.R.E. Truck Caps takes data security seriously. We implement reasonable technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction.

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You use our website at your own risk.

Never transmit sensitive information (credit card numbers, passwords, social security numbers) through our contact forms. For secure transactions, use the retailer’s secure checkout process.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

GDPR Rights (European Residents)

If you are a resident of the European Union, you have rights including:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Correct inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal data (“right to be forgotten”)
• Right to Restrict Processing: Limit how we use your information
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Opt out of certain processing activities

CCPA Rights (California Residents)

If you are a California resident, you have rights including:

• Right to Know: Request what personal information we collect about you
• Right to Delete: Request deletion of personal information we have collected
• Right to Opt-Out: Opt out of the sale or sharing of your personal information
• Right to Correct: Request correction of inaccurate information
• Right to Limit: Limit use and disclosure of personal information

Other State Privacy Laws

We comply with applicable state privacy laws including those in Colorado, Connecticut, Utah, and Virginia. Similar rights to those listed above may apply depending on your state of residence.

Children’s Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete such information promptly.

Parents or guardians who believe their child has provided information to our website should contact us immediately.

Third-Party Links

Our website may contain links to third-party websites including retailers, manufacturers, and related services. We are not responsible for the privacy practices of these external sites.

When you click a link to a third-party website, you leave our site and are subject to that site’s privacy policy. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information.

Do Not Track Signals

Some browsers include a “Do Not Track” (DNT) feature. Our website does not currently respond to DNT signals because there is no industry standard for how to interpret and respond to them.

You can control tracking through your browser settings, cookie management tools, and by opting out of marketing communications.

Changes to This Privacy Policy

A.R.E. Truck Caps may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will post updates to this page and update the “Last Updated” date.

Your continued use of our website following any updates constitutes your acceptance of the revised Privacy Policy. We encourage you to review this policy regularly to stay informed about how we protect your information.